Taking a Look at Magazine Advertisements - 505 Words

Companies have been using advertisements in magazines as means of marketing for many decades now. While the purpose for ads, which is to get the consumer to buy their products, is seemingly obvious. Most of the messages that ads are sending are being received to the viewer’s subconscious mind. As Jean Kilbourne touches upon in her documentary Killing Us Softly 4, ads not only tell us what we need to buy, they tell us who we are (Killbourne, 2010). The specific ad I will be analyzing is an ad that was produced by the marketing executives at BMW. The ad can be found in many different magazines and the targeted audience for this particular ad is obviously to gain the attention of men. The ad displays a man and women in bed believed (suggested) to be engaging in intercourse with a picture of a BMW covering the women’s face. Through the knowledge that I’ve gained from Jean Kilbourne’s documentary, I can point out that three are three strong messages being displ ayed in this ad. The ad sends a message that dehumanizes women, uses sex to sale a product, and shows men that they can objectify women without consequences. In the ad the image of a car is shown in place of the women’s face. This act of dehumanization can affect women in many ways they may or may not even be aware of. That simple act of turning the woman into a thing could cause the viewers to experience distorted self-thoughts. An ad like this one can affect the women’s self-esteem, cause them to devalue themselves, andShow MoreRelatedRepresentation Of Women And Femininity1557 Words   |  7 PagesQuarterly, or GQ, is a men’s magazine which, focuses primarily on male’s fashion and culture through advertisements and articles of varying topics. Despite being a men‘s magazine, there is a fair amount of women and femininity displayed throughout the magazine. This paper will be focusing on and analyzing only the visual representation of women and femi ninity within the men’s magazine. 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